F O C U S 3 3 a single communication system that enables customers to access the information they need very quickly. This is because the information request usually takes place digitally before a face-to-face conversation is arranged. Utilizing technologies such as Intelligent Search, Semantic Linking and Recommender Engines, the platform makes it even easier for customers to find exactly what they are looking for. The numerous channels and elements of the AVL Digital Ecosystem include the official avl.com website, the Webby-Award winning AVL Powertrain World App, the Solutions Guide App with all of AVL’s services and products, the innovative Conference App and even social media such as Facebook, Twitter, YouTube and LinkedIn. All these digital elements serve as a single platform to ensure the efficient knowledge exchange between AVL and customers, who tend to use a variety of platforms due to differing requirements and needs. Aside from that, the diverse channels and platforms belonging to the Digital Ecosystem are connected to one another via a hyperconnection, which ensures that customers find whatever they want swiftly and reliably without having to search each of the different platforms individually. On top of that, the digital AVL network is constantly advancing and subject to a continuous improvement process through numerous system updates. USER JOURNEY AND INTELLIGENT SEARCH FEATURES At the heart of the platform is the official AVL website avl.com. With its intuitive design, it forms the ideal starting point for a User Journey through the innovative world of AVL technology. A smart search algorithm (Intelligent Search) makes exactly those contents accessible which the customer wishes to explore. The website responds to its users’ input in real-time and suggests further reading. Another benefit: customers can save their User Journey – i.e. one’s own search history – and effortlessly share it with other users on different channels, such as apps or social media. This makes the search for certain contents, services or products a fully personalized experience. The impressive figures convey just how successful this system is. While the number of unique users of AVL Digital was at around 500,000 users three years ago and at one million one year later, the figure skyrocketed up to 1.5 million in 2015. But the AVL Digital Ecosystem does not develop its full potential until there is a great demand for information about current issues – for example Real Driving Emissions (RDE). Customers and any others interested in the topic of RDE can instantly learn more through all digital AVL media – anytime, anywhere. The increasingly complex powertrain development is causing a rise in the need for information, too. To meet these challenges, AVL’s Digital Ecosystem will continue to help simplify and speed up the way customers obtain the information they want. This will particularly be the case when, in future, modern interaction assumes new forms – when AVL products and services move even closer together and are even more tightly interlinked with the digital world. < > AVL Solutions Guide App for tablets. > Exact search results with Intelligent Search.
Focus_01_2016_E
To see the actual publication please follow the link above