F O C U S 7 ‹A.K.›: Hybridization is relevant to the extent that the implements that are additionally mounted on the tractor are being electrified, so that they no longer have to be driven hydraulically. That is one of the topics we are focusing on. The other topic that is relevant to us is the use of gas as a fuel. We are investigating to what extent LPG (Liquefied Petroleum Gas) and CNG (Compressed Natural Gas) are effective fuels. So in this respect, we see the medium-term trend in drive systems moving toward gas-driven engines and electrically powered implements. ‹F›: Where passenger cars are concerned, the emotional component to buying a new vehicle is not insignificant. What do Steyr and Case IH do to add a good portion of driving fun to tractors? Do emotions play a role with tractors at all? ‹A.K.›: First of all, we pay attention to a tractor‘s steering system and controllability. One of the more central components in this respect is the information system inside the cabin, which is effectively positioned and arranged. Another key factor involves the materials we use, as they enhance comfort, especially when the driver has to operate the tractor for long periods of time. It is definitely true that there is an emotional component involved in Steyr tractors, particularly as they also have a very high resale value. In Austria this puts Steyr right on top, ahead of all its competitors. Where spare part procurement is concerned, one may say that second-hand Steyr tractors are still very high in demand as spare parts are still available for them. As a traditional brand, Steyr constantly modernizes and redefines itself, particularly because we want to continue to satisfy our customers in the future. This is especially important as today‘s generation of farmers expect the iconic tractors to be more dynamic. ‹C.H.›: Tractors are increasingly becoming objects of prestige which people want to identify with. In this respect, design, styling and image are definitely major factors in the purchase decision, which play a key role for our customers. That is why our overall concept of high-tech, know-how and dynamic design is perfect for Steyr tractors. And that is also why Steyr is number one in Austria and has been so for more than 50 years. > By virtue of innovative technologies, such as Hi-eSCR (Selective Catalytic Reduction) and ecotech, the Terrus CVT not only shows optimal response behavior across all speed ranges, it is also outstandingly fuel-efficient.
Focus_01_2016_E
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