F O C U S 9 ‹A.K.›: The moment we start developing the basic concept of a Steyr tractor, we already have the objective to achieve durability. In doing so, we try to meet the exact needs of our customers, also by improving the materials we use. Part of our development approach is that we accept no compromises. That is the reason why the Steyr Terrus CVT has a certain power-to-weight ratio and a solid design. Here in the Engineering department in St. Valentin we additionally have part-time farmers who bring in their own experience with practical field use and the machinery. That is how we know what really matters in a tractor model and what we need to pay attention to in its development. ‹C.H.›: What I believe matters most is the extent of the development, i.e. the particular process in which certain parts are designed – no matter whether these are exhaust gas systems, hydraulic systems or any other tractor components. We have exact guidelines which we resolve to follow during the development process. For example, that a tractor must be tested for 10,000 hours. We engineer our tractors according to these criteria and with all of the advanced systems available to us in the development process. There is a reason why we have the slogan „A tractor you can rely on.“ We have certain standards that set us apart from our competition, for example the quality factor to which we attach great importance. Reliability is the result of our design criteria, which allow us to manufacture a product that is durable in every way. < PROFILE OF CHRISTIAN HUBER, VICE PRESIDENT GLOBAL TRACTOR MANAGEMENT Christian Huber was born in Steyr in 1962 and began his career with Steyr- Daimler-Puch AG back in 1977 when he joined the Austrian tractor manufacturer to embark on an apprenticeship as engine fitter. Having finished his apprenticeship, he worked as an assembly fitter and tester in tractor testing. After several years of working in Sales & Marketing and as a sales trainer, Christian Huber became Global Tractor Marketing Director in 2006 and worked in Racine, Wisconsin, U.S. from 2008 to 2012. Later on, from 2012 to 2015, he held the position of Product Line Director for Medium and Light Tractors in Modena, Italy. In September 2013, Christian Huber was appointed sole managing director (in addition to the core function) of CNH Industrial Austria. Since 2015 he has held the position of Vice President Global Tractor Management.
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