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cover story 6 F o c u s Martin Richenhagen Chairman, President and Chief Executive Oficer Martin Richenhagen (*1952) was appointed President and Chief Executive Officer of AGCO Corporation in March 2004. Since August 15, 2006, Mr. Richenhagen has been Chairman of the Board of AGCO Corporation. He continues to sit on the Board as well as the Committees on Strategic Planning and Succession Planning. Mr. Richenhagen is also member of the Supervisory Board of Phelps Dodge Corporation, where he also sits on the Audit, Finance and Corporate Governance Committees. Previous to that, Mr. Richenhagen was Executive Vice President of Forbo International SA, a Swiss group specialized in the production of flooring systems. And before that he served as CEO of Germany-based agricultural equipment manufacturer CLAAS KgaA mbH, where he was responsible for the entire operations, Export, Marketing, Sales and Human Resources Management. In the years before 1995, Mr. Richenhagen was Senior Executive Vice President of Schindler Holding GmbH in Germany, where he was responsible for the areas Sales, Customers Support and Logistics. In 2009, Mr. Richenhagen became Chairman of the AEM (the Association of Equipment Manufacturers), which has more than 800 members around the world and represents the interests of the industry. Mr. Richenhagen is a Life Honorary Director of AEM. In 2011, he was appointed Chairman of the Board of Directors of the German American Chamber of Commerce of the Southern US, Inc. Richenhagen is married and has three children. He graduated from the University of Bonn and is fluent in several languages thanks to his long-standing international career. In December 2008, Mr. Richenhagen was appointed Honorary Professor to the Faculty of Agricultural Machinery at the TU Dresden. newable energies, are very keen on solutions like this. ‹F›: Powertrain electrification is becoming increasingly important with passenger cars, and also with several heavy-duty type vehicles. Do you think that tractors will someday also have hybrid drives? ‹Richenhagen›: FENDT already developed a prototype together with a renowned university some years ago. I find that particular technology rather unlikely to be put on the market, though. ‹F›: What would you say are the key innovative forces in the area of tractors after the implementation of low-emission engines? ‹Richenhagen›: Where this is concerned, the big issue will be how the tractor can be controlled by the respective accessory equipment. ‹F›: What role do research & development have in your corporate group? Are these activities centralized, or is R&D done in more than one location? ‹Richenhagen›: Research & development is an extremely important area to me personally and, of course, to AGCO. We spend roughly 350 million dollars on R&D a year. In key areas, for example where the Platform Solutions are concerned, we take a centralized approach. ‹F›: How significant are advanced measuring and testing systems for your R&D activities? ‹Richenhagen›: In compliance with the importance we attach to modern measuring and testing equip


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