Global Markets and Global Operations CONQUERING NEW MARKETS Looking at the recent global car sales statistics, BRIC countries and other emerging markets have become the main drivers of growth for the industry. By contrast, traditional markets like Western Europe have been more challenging and will recover more slowly in the coming years. The strategy of many successful car and engine manufacturers to follow those market shifts and re-arrange global production capacity accordingly has paid off. However, those new markets are developing fast, with more intense competition and maturing consumers who demand more affordable quality products suited to their local expectations and tastes. ACTING LOCALLY Better understanding customer needs is paramount for developing better prod- ucts. Therefore, the relocation of R&D facilities to these promising markets is a logical consequence. From an engineering perspective, this undisputedly helps to master the challenge of adapting products to local customer demands and specifics like driving patterns, fuel quality, climatic conditions or new legislation for real driving emissions. AVL understands this challenge, too. With global product availability and AVL’s own tech centers in all major automotive regions of the world, we SHARE OF REGIONS ON PRODUCTION GROWTH 2012–2019 12,3 % North America 11,4 % European Union 8,1 % South America 3,6 % Middle-East and Africa 6,5 % Eastern Europe and Russia 62,2 % Asian Emerging Markets -4,1 % Asian Mature Markets can help you during this process. Our international presence enables us to provide you with proven simulation and testing tools, flexible testing capacity or support you with powertrain engineering expertise to solve a specific application problem. Until 2019, Global Production for light duty vehicles capacity will be increased by 25 million units. China will be the main hub for production. Source: PWC, AVL / 12
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