instrumentation and test systems
heavily software and data-driven.
We have developed solutions for
data management, simulation and
virtualization, and artificial intelligence
in its various forms. All of
this is aimed at making vehicle development
more efficient and providing
service optimizations right
up to the in-use phase.
Digital transformation happens in
two main areas. The internal focus
of digitalization is geared towards
your own operations, processes and
administration, as well as business
activities. The external focus is
concerned with engaging others –
your interaction with customers for
The real value lies in bringing these
two elements together, to combine
the internal gain in speed and efficiency
with digital customer engagement.
In both B2C and B2B
markets, this is where businesses
THE ECOSYSTEM APPROACH
We call the data-based processes and
activities of an enterprise its “digital
ecosystem”. Every supplier and every
customer has one.
In the past, our ecosystem and that
of our customers were separate. In
recent years, however, they have
started to overlap. Today, they are
connected and they interact. In the
future, the ecosystems of customers
and suppliers will continue to overlap
until they become one. This will further
boost the establishment of digitally
dominated business models.
In the following we outline how
we are using digitalization to enhance
cooperation with you and
to facilitate your own transformation
Thanks to digitalization the car is
becoming increasingly defined by
its software, which enables OEMs
to generate new value for the consumer
on a functional level and to
connect with consumers during the
in-use phase. During development,
the digitalization of processes and
the supply chain helps them become
faster and more (cost) efficient, and
makes complexity manageable.
To capitalize on this, traditional
OEMs are organizing their software
teams into separate organizations.
Additionally, new players from
software-dominated areas, such as
communication companies, are entering
the mobility market.
As a consequence, AVL’s value
proposition and digital engagement
with our customers have become
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