AVL List GmbH and CEER sign Memorandum of Understanding to strengthen strategic partnership
Riyadh, Saudi Arabia, April 2026
AVL List GmbH and CEER have signed a Memorandum of Understanding (MoU) during the PIF Private Sector Forum, marking a major milestone in the evolution of their strategic partnership. The agreement deepens collaboration across key technological and industrial domains, supporting CEER’s electric vehicle program and contributing to the broader ambitions of Saudi Arabia’s Vision 2030.
Saudi Arabia’s Vision 2030 is a transformational national strategy designed to diversify the Kingdom’s economy, foster innovation, and accelerate private‑sector development. As part of this vision, the Saudi Arabia is building a globally competitive automotive ecosystem positioning the country as a hub for sustainable technology.
The MoU between AVL and CEER was signed at the PIF Private Sector Forum, hosted by the Public Investment Fund (PIF), a key platform for activating private‑sector participation and fostering investment across priority industries.
By integrating AVL’s engineering excellence with CEER’s product vision and local market focus, the partnership accelerates industrialization and supports the development of local knowhow.
A cooperation covering the full range of AVL’s capabilities
The cooperation covers the full span of AVL’s technological and engineering capabilities. The MoU brings together advanced vehicle development, high‑voltage system integration, homologation support, engineering expertise, testing and validation services, as well as simulation solutions across the entire development cycle. These combined competencies enable AVL to support CEER in accelerating time‑to‑market, ensuring the highest standards of product quality and safety, and offering efficient turnkey solutions.
A New Era for CEER, Built on a Long-Term Partnership with AVL
In the long term, the partnership strengthens sustainable industrial growth in Saudi Arabia by advancing technology transfer, developing engineering capabilities, and building modern automotive infrastructure. It also accelerates innovation in next‑generation electric vehicle technologies while supporting Saudi Arabia’s broader economic diversification and its ambition to become a competitive global hub for EV manufacturing.
James DeLuca, CEO of CEER, commented: "Working with global partners, such as AVL, is aligned with CEER's goal of building a comprehensive automotive ecosystem in the Saudi Arabia."
He added "2026 is the year of CEER. We will reveal our first flagship models offering visionary design, breakthrough technology and exhilarating performance, uniquely crafted for this region. This moment will be more than a reveal. It will be the start of a new era."
Thomas Scheucher, AVL’s Managing Director for CEE & MEA “This agreement reflects CEER’s trust in AVL's solutions and competences. Together, we are shaping a new era of mobility built on efficiency, innovation, and global collaboration to creating lasting impact for the Kingdom of Saudi Arabia.”
With around 12,000 employees, AVL is one of the world’s leading mobility technology companies for development, simulation, and testing in the automotive industry and in other sectors such as aviation, marine, and energy. Based on extensive in-house research, AVL develops innovative technologies and development tools for green, safe, and sustainable mobility.
AVL supports international customers and partners in their sustainable and digital transformation. The company focuses on electrification, software, artificial intelligence, and automation. In addition, AVL supports companies in energy-intensive industries on their path to more sustainable and efficient energy generation and supply.
Innovation is a central driving force at AVL. Together with a global network of experts at more than 90 locations and over 45 tech and engineering centers, AVL is actively shaping the future of mobility.
For more information: www.avl.com
CEER is the first Saudi automotive brand to produce electric vehicles in Saudi Arabia and will design, engineer, manufacture, and sell a range of vehicles, including sedans and sports utility vehicles, for consumers in Saudi Arabia and the region. A part of PIF’s strategy to diversify Saudi Arabia’s GDP growth by investing in promising growth industries, CEER is projected to directly contribute US$8 billion to Saudi Arabia’s GDP, US$21 billion to trade balance improvement and create tens of thousands of direct and indirect jobs by 2034. The company, which is a joint venture between PIF and Hon Hai Precision Industry Co. (“Foxconn”), is partnering with BMW to provide CEER with more than 100 years of technical know-how in the vehicle development and manufacturing process. Foxconn will develop the electrical architecture of the vehicles, resulting in a portfolio of products that will lead in the areas of infotainment, connectivity, and autonomous driving technologies. Each vehicle will be designed, engineered and manufactured in Saudi Arabia and tested to the highest global automotive quality control and safety standards.
For more information: www.ceermotors.com
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