To enjoy long-term market success, you need to develop vehicles that are attractive to end consumers, convey driving pleasure, and have brand-specific characteristics. To this end, clear, objective targets are defined at an early stage of the development process.
Identifying competitors and market-leading models is a key factor.
The objective evaluation provides an overview of the following attributes:
- Performance
- Driveability
- Advanced Driver Assistance Systems/ Autonomous Driving (ADAS/AD)
- Vehicle acoustics (NVH)
- Handling
- Ride comfort
- Cycle consumption/emissions and energy management
- Real-world driving fuel/energy consumption and emissions
- Driving resistance
- Thermal performance and efficiency
- Charging performance and efficiency
Balancing Efficiency and Driving Pleasure
For example, costs, efficiency, and fuel economy need to be harmonized with driving performance, driving dynamics, and ride comfort.
Resolution of Conflicting Goals
Imbalanced trade-offs between competing goals – like efficiency and driving pleasure – can make a vehicle seem inharmonious. In the past, automobile manufacturers whose brands are defined by driving pleasure simply had to optimize the engine, transmission, and chassis for a dynamic driving experience – regardless of fuel consumption. However, what if the same vehicle is to meet both targets and keep its brand promise?
Benchmarking is a proven approach for defining development goals. We offer an extensive database with more than 300 vehicles available on various markets, up to twelve main attributes, and up to 800 individual criteria for objective comparison with your competitors – for clear target definition and tracking. Based on this data, you can identify the strengths and potential for improvement of your direct competitors. This allows you to develop unique selling points and measures that pave your way to market leadership.
We analyze the KPIs in detail. Our tool AVL-DRIVETM enables us to quantify subjective experiences. In the final report, we provide you with the results obtained with the corresponding interpretations and recommendations of our experts. These benchmarking results are easily incorporated into your positioning and development.
Detailed Report and Expert Workshops
We continuously map and scout the competitive landscape. This gives us a comprehensive overview of the current and future competitive environment, with regard to driving performance, features, function, and efficiency. This is the basis for defining your development goals.
Each attribute analyzed in benchmarking consists of several criteria that objectively show how the vehicle measures up. We visualize the detailed results using scatter band diagrams depicting the competitive landscape. You can enter these intuitively and in doing so understand the characteristics and positioning of the evaluated vehicle on the market, and then define more specific targets.
In addition to your own vehicle concept, you can also select individual interesting models from the competition for display. This shows you your strengths and potential for improvement compared with your direct competitors. Our intuitive representation of the competitive environment provides a wealth of information and gives valuable insights into the respective vehicle segment and its current range of services.
The results flow into a detailed report. This report, the measured data, and the explanation, as well as optional additional expert workshops, are included in the scope of delivery.
Benchmarking Tailored to Your Needs
If you are interested in a test program that deviates from our standards, if you want to benchmark vehicles that are not in our database, or if you wish to compare your own vehicle’s stage of development with others – we also offer a fully bespoke benchmarking program for this.
Product Definition and Setting Targets
To position your product optimally on the market, we support you in setting the right targets. To do this, we also break down your goals defined for the entire vehicle into system and component specifications. Naturally, we also take into account your brand-specific vehicle DNA.
Trend and Technology Scouting
Our market analyses support you in selecting the right visionary technologies. We use market data to derive success forecasts with regard to end-user-relevant vehicle specifications such as performance or range for the planned product – and also take future legislation into account. A solid basis for your long-term market success.
Overview Global Vehicle Benchmarking
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We are constantly working on new solutions. The following might be interesting for you:
Whether passenger cars or commercial vehicles – we factor in existing and new technologies as we bring your individual requirements in line with end user expectations. Our focus is on virtual and functional vehicle development, as well as integration of the vehicle systems into the vehicle.
Virtualization is a key enabler for the fast transition from component-oriented to functional-oriented vehicle development.
For a successful start of production. At AVL we have in-depth understanding of product-defining components and systems. This is one of the reasons why our strengths include coordinating complete vehicle functions and goals in an ideal way, while also incorporating the optimum technologies.
We help optimize the driving comfort and driving experience of your customers. At AVL, we use systems engineering to consider the overall system of the vehicle with all its subsystems at all times. It is on this basis that we ultimately optimize the functional experience.
